Beth Negus Viveiros
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Agencies
Touches in the B2B Sales Cycle Double
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.
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Agencies
ADP Canada Uses PR to Change the B2B Conversation
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
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Agencies
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
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Agencies
Locating the Right Targets for ABM
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
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Agencies
Attribution and ROI: What Really Matters in B2B?
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?
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Agencies
How Earth Networks Weathers the Challenge of Numerous B2B Verticals
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.
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Agencies
Bank of America Invests in B2B VR Engagement
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
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Agencies
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.
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Agencies
Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
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Agencies
Streaming Rescues Soundtracks From the Cutting Room Floor
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
