Articles by Beth Negus Viveiros

Cross-Team Coordination Imperative for Email Marketing Success

October 18, 2018 |  by Beth Negus Viveiros

Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.

Making Direct Mail Work Harder: Three Tips

October 18, 2018 |  by Julian Gratton

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Connecting With the Human Behind the Data

October 18, 2018 |  by Beth Negus Viveiros

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

3 Tips for Protecting Your Brand on Social Platforms

October 17, 2018 |  by Tim O'Rourke

Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.

How to Beat the High Cost of Digital Advertising for Black Friday and Beyond

October 12, 2018 |  by Tom Barbaro

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

Attribution Still a Huge Challenge for B2B Marketers: Report

October 11, 2018 |  by Beth Negus Viveiros

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Marketers Seek More Sales than Audience Feedback on Content

October 10, 2018 |  by Beth Negus Viveiros

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

MLB Players Can Now Pitch Beer

October 10, 2018 |  by Beth Negus Viveiros

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Three Reasons Brands Should Control Their Social Data

October 9, 2018 |  by Jason Beckerman

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Marketing Automation Helps Tower Improve Email Prospecting

October 2, 2018 |  by Beth Negus Viveiros

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.