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The Gwyneth Effect, Measured

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […]

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AdExchanger Talks

Don’t Take Customers At Face Value

Verizon Value President David “DK” Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as “prepaid by need” versus “prepaid by choice” changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.

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Marketers

Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […]

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The Big Story

Prog AI Live: AI’s Slippery Slop

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

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AdExchanger Talks

Influencer Marketing Grows Up

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

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AI

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […]

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AdExchanger Talks

Zoom’s Next Act

Zoom CMO Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb.

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AdExchanger Talks

Manscaped’s Whole‑Body Media Strategy

Behind the scenes with Manscaped CMO Marcelo Kertész on the brand’s first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he’s shifting Manscaped’s marketing from performance-heavy DTC to a broader, brand-led strategy.

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AI

AdMarketplace Is Piloting Performance Ads In AI Chat

AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]

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Campaigns

‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.