Allison Schiff
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AdExchanger Talks
AI Is The New Ad Space
AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
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AdExchanger Talks
Betterment’s ‘Anti‑Marketing’ Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
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AdExchanger Talks
Who Needs ‘Corrosive Intermediaries’ Anyway?
The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.
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AdExchanger Talks
Why Scripps Is All In On Women’s Sports
Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.
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Data-Driven Thinking
What Happens When A Brand Fails To Deliver On Its Basic Promise
FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose […]
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AdExchanger Talks
Perion Is So Over The AI Hype Cycle
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.
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Marketers
How Molson Coors Keeps Creative Effectiveness On Tap
For Molson Coors, creative effectiveness is about more than just generating buzz; ad creative needs to boost sales and improve brand health. Who cares how funny or award-winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […]
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AdExchanger Talks
Healthy Growth In The Age Of AI
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.
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AI
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […]
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AdExplainer
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […]
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