In 2025, the Cannes Lions festival entered its third era of creativity.   The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that […]

Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others. 

This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.

Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]

At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

We’ve seen this movie before. A new tech-fueled, transformative business opportunity emerges; irrational exuberance takes over; and the bubble ultimately bursts. This is what happened 25 years ago with the dot.com era and then, much less spectacularly, with the programmatic, personalized digital advertising era and its poster boy for bad behavior, retargeting. When it comes […]

Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s […]

A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.

Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking about the convergence of the world’s top creatives. High temps and humidity at the annual Cannes Lions International Festival of Creativity, this year June 16-20, have made cool spaces and cold treats a premium (hello, brand opportunity) as top advertising, […]