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PopularMedia Announces Agency Partnership Program
Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing
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The FTC is Watching – General Rules and Regulations
I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is “unfair or deceptive advertising.” The
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The Current State of Incentive Marketing…Sort of
We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…
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Incentive Promotion Acting Badly?
At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…
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Adknowledge and STE Corporation Form Partnership
Adknowledge and STE Corporation Form Partnership for Distribution of AdStation to Customers
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Agencies
News Brief
MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.
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Agencies
Macy’s Targets College Crowd with Design Contest
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.
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Agencies
Hyatt Launches Music Download Program
Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.
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PopularMedia Introduces Pop Commerce
PopularMedia Launches with More than 60 Viral Marketing Customers and Introduces Pop Commerce 2.0 Platform
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DMA Financial Services Council to Honor Gerber Life
DMA Financial Services Council to Honor Gerber Life Insurance Company President & CEO, Wes Protheroe and Wells Fargo Consumer Credit Group
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