Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith, shares how her journey from shy student to data leader shapes her work driving contextual targeting innovation, measurement strategies, and smarter audience insights.

Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But […]

This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

Professional  Bull Riders is being presented with a Luminary Award at the 2025 Cynopsis Sports Media Awards on June 4 in NYC. PBR is recognized as the League of the Year not only for its vision of innovation within sports media, but for the growth of an entity that started with a group of 20 […]

What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an […]

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger […]

Everyone in programmatic knows that the best way to drive outcomes is to use some kind of identifier … right? But a CTV campaign Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals challenges that perception. Shutterfly’s goal was to uncover new pools of potential customers to […]

Can’t decide what your team should wear to a trade show? How about roller skates?  At Natural Food Expo West, pet food and lifestyle brand Bundle X Joy drew a crowd to its 10×10 booth where staffers were decked in on-brand pearlescent outfits, complete with custom blazers, hair scrunchies and roller skates from Impala Skates. […]

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, hands-on learning, and perspectives on what’s shaping event marketing today. This year, the Summit’s trade show track featured several sessions and events, including […]