Andrew Byrd, Author at Chief Marketer

AI

Best of AdMonsters: Must-Read Ad Tech Articles of 2024

2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches.

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Behind the News

Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar’s diss track “Not Like Us.” At the core of Drake’s allegations is that UMG employed bots to inflate streaming numbers for Lamar’s track.

From

Behind the News

The DOJ and Google Give Closing Arguments in Landmark Antitrust Case

The DOJ filed an antitrust lawsuit against Google’s ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either break up Google’s alleged ad tech monopoly or respect them as a big player in a competitive advertising Game of Thrones.

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AI

The Great Data Smackdown: Buy Side vs. Sell Side Strategies Collide

With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization.

From

Behind the News

Bigoted Spam Messages Highlight Ad Tech’s Role in Bigotry, Fraud, and Data Leakage

Bad actors aren’t as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the presidential elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information and bad actors take advantage of it.

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AI

How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

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AI

What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots

Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?

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Inside the Buy Side

How Can Marketers Bridge the Gap Between Their Goals and Consumers’ Needs?

Is there a bigger disconnect between marketers and consumers than we initially thought? A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

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AI

How PinkNews Leveraged OpenWeb to Boost User Engagement and Data Collection

PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.

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AI

LinkedIn Live Replay: The Future of Ad Ops According to Snopes’ Justin Wohl

Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.

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