Andrew Byrd
-
AI
How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals
The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.
From
-
AI
What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots
Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?
From
-
Inside the Buy Side
How Can Marketers Bridge the Gap Between Their Goals and Consumers’ Needs?
Is there a bigger disconnect between marketers and consumers than we initially thought? A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.
From
-
AI
How PinkNews Leveraged OpenWeb to Boost User Engagement and Data Collection
PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.
From
-
AI
LinkedIn Live Replay: The Future of Ad Ops According to Snopes’ Justin Wohl
Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
From
-
Decoder
What Are the Top Data Clean Rooms Solutions?
You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for elevating your business’s data strategy.
From
-
AI
The Shift to Community-Driven Revenue in Digital Publishing a Q&A with Max Weiss, OpenWeb
This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences.
From
-
Behind the News
The Perils of Hashed IDs: FTC Reasserts They Are Not Anonymous
In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies’ claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly random strings—does not render data anonymous.
From
-
Behind the News
Does APRA Do More Harm Than Good For Personalized Advertising?
The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different. APRA could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their ability to effectively target and personalize ads.
From
-
Behind the News
Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism
This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a new choice mechanism.
From
