Andrew Byrd
-
Marketers
The New York Liberty’s Lesson in Betting on Brand Before Metrics
At HubSpot’s Unbound conference, the New York Liberty’s Chief Brand Officer details how marketing culture helped the team rebuild its brand and grow its sponsorships.
-
AI
Inside Mortgage Solutions Financial’s ChatGPT Ad Experiment
Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.
-
Branding/Marketing
How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.
-
Branding/Marketing
What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy
Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.
-
Research
B2B Marketers Are Rethinking Creative Effectiveness
A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.
-
Marketers
How Northwell’s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First
When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market.
-
Branding/Marketing
What Amgen’s MrBeast Partnership Shows About Communicating Complex Issues
In this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.
From
-
Branding/Marketing
How TextNow’s Deeper Research Led to its First National Brand Push
TextNow, known as a free or low‑cost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans.
-
Leadership Advice
How MDVIP’s CMO Markets to Doctors and Patients Simultaneously
Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.
-
Influencer Marketing
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.
