Andrew Byrd
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B-to-C Events
Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults
With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.
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AI
Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era
Everpure CMO Lynn Lucas dishes on the company’s rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.
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Campaigns
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
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Social
Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
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AI
CES 2026: AI Everywhere, Certainty Somewhere
Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.
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AI
Cloudflare’s AI Crawl Control Gives Publishers The Power To Choose. Now What?
BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.
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AI
AdMonsters AI Roundup 2025: The New Publisher Reality
In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
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Campaigns
Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand
Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.
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AI
The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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AI
Reworking the Publisher Stack: The Top Publisher Stories That Shaped 2025
2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.
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