Andrew Byrd, Author at Chief Marketer

Social Teams Must Prove the Work Behind the Posts

At the Mid-Atlantic MarCom Summit in Washington, D.C., on Oct. 14, communications leaders discussed how they are adjusting social strategies and what makes the work difficult.

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Branding/Marketing

ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

Branding/Marketing

X and Morgan Stanley Bet Financial Chatter Can Drive Trades

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a live test of whether real-time financial interest can drive customer action and how to measure that connection.

Branding/Marketing

How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility

At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.

Branding/Marketing

How Genius Builds Brand Campaigns Around Music Fans

Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.

Marketers

The New York Liberty’s Lesson in Betting on Brand Before Metrics

At HubSpot’s Unbound conference, the New York Liberty’s Chief Brand Officer details how marketing culture helped the team rebuild its brand and grow its sponsorships.

AI

Inside Mortgage Solutions Financial’s ChatGPT Ad Experiment

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

Branding/Marketing

How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce

At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.

Branding/Marketing

What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy

Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.

Research

B2B Marketers Are Rethinking Creative Effectiveness

A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.