Andrew Byrd
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Leadership Advice
How MDVIP’s CMO Markets to Doctors and Patients Simultaneously
Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.
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Influencer Marketing
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.
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Influencer Marketing
Creator Relations Are Becoming the New Media Relations for Events
As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.
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AI
How NetApp’s CMO Turned One AI-Generated Ad into a Rethink of Marketing
When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.
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Social
How Evvy Uses Humor, Science & Short‑Form Video To Rebuild Trust in Women’s Health
Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education.
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Branding/Marketing
From Brand Storyteller to Business Strategist: MSIG USA CMO Jennifer Marino on the New CMO Mandate
CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.
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Branding/Marketing
How Everpure Prepared Employees for One of B2B Tech’s Rarest Rebrands
Pure Storage became Everpure earlier this year. But before the new name could be introduced to customers and investors, the company had to prepare for another audience first: its employees.
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B-to-C Events
Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults
With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.
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AI
Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era
Everpure CMO Lynn Lucas dishes on the company’s rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.
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Campaigns
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
