Andrew Byrd
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Social
Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
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AI
CES 2026: AI Everywhere, Certainty Somewhere
Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.
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AI
Cloudflare’s AI Crawl Control Gives Publishers The Power To Choose. Now What?
BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.
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AI
AdMonsters AI Roundup 2025: The New Publisher Reality
In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
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Campaigns
Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand
Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.
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AI
The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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AI
Reworking the Publisher Stack: The Top Publisher Stories That Shaped 2025
2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.
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AI
The Best Of This Year’s Sell Side Summits: Three Takeaways Publishers Need To Know
In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.
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Decoder
California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers
California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.
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AI
How Publisher Cohorts Help Sites Band Together To Fight Traffic-Stealing AI
For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.
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