April Berthene
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Social Media & SEO
Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness
Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.
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Campaigns
White Claw Sells Insulting Merchandise For Holiday Campaign
Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.
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Pop-Ups
QVC Showcases its Breadth of Product with Holiday Pop-Up
TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.
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Shopper/Retail
New Snipes Loyalty Program Touts Cash Back
Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.
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Shopper/Retail
Cyber Monday Takes the Cake for Biggest Online Shopping Day
U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.
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Shopper/Retail
Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools
Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin sits down with Chief Marketer.
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Campaigns
The Hellmann’s Marketing Team Takes on the Sandwich Emoji
The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says.
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Trends
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.
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Tech & AI
Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency
AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.
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Pop-Ups
How Pandora’s Latest Pop-Up Activation Acquires New Customers
Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.
