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  • Diet Coke Revives Old Tagline; Klum Promotes Heart Health

    Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13

  • Discovery Health.com Adds Interactive Medical Features

    The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.

  • Can Honda Build an Emotional Bond With Documentary Films?

    During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries

  • Promotion Stunt Leads to Bookstore

    People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark

  • May I Interest You in Dessert?

    You’ve just launched your product’s first Affiliate Marketing program. Congratulations!

  • 2009 AzoogleAds Publisher Challenge Party At The Playboy Mansion!

    Given to the TOP 25 Publishers as quantified by the “Challenge” criteria below. AzoogleAds is throwing an all-expense paid party at the Playboy Mansion, yes THE Playboy Mansion, in Holmby Hills, CA.

  • The Future of the Flog

    When we came back from Affiliate Summit, we found ourselves fixated on one of the takeaways that we wrote about upon our return – this notion that part of performance marketing has entered into a race to the bottom.

  • The Continuity Conundrum

    Without a doubt, the flog qualifies as the unexpected eighth wonder of the advertising world – a slightly refreshed take on the classic MLM page of rambling text in the first person promising claims that people doubt but…

  • Display Ad Prices Plummet: Huge Opportunity To Buy!

    Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what it is was in Q4 2008.

  • Spam Resurrection in 2008

    If you received 45,000 spam messages in 2008, you’re an average unprotected user, according to Google, which drew its data from the Postini Message Security network.