AT&T is launching a new national campaign to promote its joint marketing agreement with Continental Airlines using direct mail , newspapers, airport advertising, in-flight magazines, and airline ticket jackets.
The budget was not disclosed.
The effort highlights the combined benefits of frequent calling and frequent flying. AT&T customers earn five Continental OnePassmiles for every dollar they spend on qualifying AT&T services, and they can earn miles when they enroll in the AT&T/OnePass program.
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