For some companies, conventional marketing practices provide a path to profitability. Others find that bucking industry wisdom spurs success through innovation.
Then there are the firms that simply ignore what the rest of the world is doing and quietly rise to the top of their field. Into this last category falls ATD-American Co., a multimarket industrial cataloger that has eschewed e-commerce trends, despite rising print and postage costs and the versioning ease offered by online marketing.
Instead, the firm remains committed to paper, staple and stamp, as it has since it first started doing mailings more than 40 years ago.
The Wyncote, PA cataloger’s offerings include
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