America Online Inc., Dulles, VA, has acquired total ownership of Digital Marketing Services Inc. AOL had held a majority share in the online incentive marketing program and custom market research company it founded in 1995 with the M/A/R/C Group Inc. Terms were not disclosed.
As a wholly owned subsidiary, DMS will develop rewards and research programs across AOL’s brands, including Digital City, ICQ, and CompuServe.
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