“We know why you fly” is the tagline of American Airlines first new brand positioning campaign in over a decade.
Set to debut Sept. 13., the campaign will include television, radio, print and online ads in both English and Spanish appearing nationally and in key local markets.
A special Web site — whyyoufly.com — was also created for the campaign. The site was designed to create a dialogue with customers and will invite visitors to send in stories, photos and videos to show why they fly. Information about the features of American’s main Web site, aa.com, such as online flight check-in, flight status notification and reservations will also be featured on the site.
The campaign was created by TM Advertising, American’s agency of record.
“With much of the airline industry in chaos, this is an opportunity for us to reinforce what our brand stands for in the marketplace and to strengthen our long-term relationship with customers,” said Dan Garton, executive vice president-marketing in a statement. “For our customers, we know the flight is a means to an end. It’s not just a seat on a flight to a place — it’s a seat on a flight to an important moment in your life.”
Network
