ALC Data Management is the new manager of the American Baby magazine subscriber and Web site registrant files.
The file was previously managed by Direct Media.
All of Meredith Corp.’s list and data properties are now managed by ALC. Meredith acquired American Baby — which targets pre- and post-natal moms — late last year.
The 1.7 million name American Baby subscriber file is available for $95/M. Other lists include the 44,500 name Spanish Speaking New Moms list, 960,000 AmericanBaby.com opt-in e-mail addresses and 294,000 pre-natal subscribers.
For information, call 609-580-2752.
