ALC of New York, LLC has created of a new business unit, I-Media, which will concentrate on package insert programs, blow-ins, ride-alongs and other alternative marketing vehicles.
I-media now represents various programs from companies such as Ross-Simons, One Step Ahead, Hammacher Schlemmer, Home Trends, Smith & Hawken and The Wine Enthusiast. The I-Media staff reports to executive vice-president Brian DeLaite.
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