ADVANCE YOUR CAREER IN PROMOTION
EXCELeration Training & Consulting and PROMO Magazine present a series of unique educational seminars for both novice and seasoned marketers, agency execs, and suppliers.
It’s the perfect way to hone your skills and learn an innovative, results-oriented approach to promotion marketing.
To register for any seminars, call (800) 497-0036 or visit the EXCELeration Training & Consulting site.
PROMO U: Fundamentals of Promotion Marketing
In Cooperation with PROMO Magazine
Designed with the entry-level or industry newcomer in mind, PROMO U: Fundamentals of Promotion Marketing introduces participants to the world of “Promotion” in a one-day program. Attendees learn the basics of promotion and have the opportunity to apply their new learning through interactive exercises and hands-on, in-class assignments.
(Class size: 50)
2002 Seminar Schedule:
– January 21 (Phoenix)
– March 4 (New York City)
– April 10 (Los Angeles)
– May 20 (Chicago)
– June 4 (New York City)
– October 21 (Chicago)
Registration Fee:
$495 per person
$450 per person for additional registrants from the same company
Promotion Planning for Professionals®
In Cooperation with PROMO Magazine
Now in its sixth successful year, Promotion Planning for Professionals® continues to provide marketing executives with the essential skills needed for sound promotion planning. This two-day, highly interactive program takes participants through the entire Promotion Planning process from start to finish. Day 1 focuses on theory, while Day 2 applies the learning from Day 1 with a case study exercise that requires actual plan development and a planning team presentation. This course effectively builds upon key promotion fundamentals and guides attendees through the critical steps necessary for developing a strategically solid plan that meets desired objectives.
(Class size: 20)
2002 Seminar Schedule:
– November 1-2, 2001 (Chicago) – November 8-9, 2001 (Rye, NY)
– January 16-17 (Rye, NY)
– February 20-21 (Phoenix)
– March 14-15 (Chicago)
– April 23-24 (Rye, NY)
– May 7-8 (St. Louis)
– September 10-11 (Chicago)
– November 12-13 (Rye, NY)
Registration Fee:
$1,295 per person
$1,095 per person for additional registrants from the same company
Striving for “Best In Class” Promotions
In Cooperation with PROMO Magazine
This half-day program “brings to life” the strategic use of Promotion in both helping build brands over time, while achieving desired, short-term business results. Attendees work together to establish criteria for “Best In Class” promotions and review case studies from last year’s PROMO Magazine PRO Award winners. Participants walk away with “Best-In-Class” criteria checklist and new, innovative ideas for their brands.
(Class size: 50)
2002 Seminar Schedule:
– January 22 (Phoenix)
– March 6 (New York City)
– April 12 (Los Angeles)
– May 22 (Chicago)
– June 6 (New York City)
Registration Fee:
$350 per person
$250 per person for additional registrants from the same company
PROMO’s State Of The Industry Report: An Insider’s Look at What’s Hot!
In Cooperation with PROMO Magazine
This one-day session offers attendees an inside look at PROMO Magazine’s annual industry findings. The morning features an in-depth review of the most current trends in the industry’s use of “the tried and true and the very new” promotion tactics and vehicles, along with an interactive discussion on “what’s hot and what’s not” and why. In the afternoon, a select group of industry experts educates attendees on the latest and greatest promotion tactics and vehicles available for helping build brands, and provides their respective insights on where the industry is going.
(Class size: 50)
2002 Seminar Schedule:
– April 11 (Los Angeles)
– May 21 (Chicago)
– June 5 (New York City)
Registration Fee:
$495 per person
$450 per person for additional registrants from the same company
To register for any seminars, call (800) 497-0036 or visit the EXCELeration Training & Consulting site.
