Acxiom Corp. has purchased SmartDM, an agency that specializes in marketing and information management services for mid-sized companies, for $22 million in cash and stock.
SmartDM’s traditional expertise has been in the hospitality, casino, sport, financial and nonprofit fields.
SmartDM, Nashville, TN, will become part of Acxiom’s Diversified Industries Group, which specializes in clients
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