Domino’s Pizza has found yet another way to get people to buy its pizzas: TiVo.
TiVo subscribers can now order pizza for delivery or pick-up, and track delivery timing, all while sitting comfortably on their couches.
“This is the first time in history that the on- demand generation will be able to fully experience couch commerce by ordering pizza directly through their television set,” said Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza, Inc., in a release. “You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door.”
The pizza can be ordered from various advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots, and through Music, Photos, Products and more by clicking on “Order Your Dominos Pizza Now.”
TiVo subscribers can set-up a user name and password on Dominos.com so that each time they use their TiVo remote to place an order, they can login with an account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino’s Pizza.
Network
