Search Results for: Augmented reality

Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s […]

Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it one of the largest gatherings of the year. Taking place 55 years since the Osaka Expo […]

By Moe Nagle Competition for eyeballs is fierce. Just ask Deloitte, noting in its 2025 Digital Media Trends report, studios and streaming providers are facing off while social video platforms are proving contenders. Streaming and on-demand viewing are shifting traditional ad models. The surge in recent years in streaming on-demand video has resulted in fragmented […]

Joybird’s mobile 3D Space Planner is an expansion of its desktop version and allows shoppers to view 3,500 furniture pieces in augmented reality. Furniture brand Joybird has expanded its 3D product design feature to now include the mobile web. The tool, called 3D Space Planner, allows shoppers to view 3,500 of Joybird’s furniture pieces in […]

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Bose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

News networks are gearing up for the biggest night of their year, and they’re each preparing not only for Election Day, but for the days and weeks after as votes are counted and the official calling of presidential and congressional races.

The world’s largest mining event, MINExpo International 2024, more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. 24-26.  The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. […]

Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns.   GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]

To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.