We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

CM Weekly AUGUST 1, 2021 Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights…

CM Weekly July 25, 2021 The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to…

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.