Year: 2025
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Branding/Marketing
Creativity as a Verb: PR’s Role at Cannes Lions 2025
A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.
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AI
How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions
Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.
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Branding/Marketing
Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency
In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.
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B-to-B Events
Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo
Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking about the convergence of the world’s top creatives. High temps and humidity at the annual Cannes Lions International Festival of Creativity, this year June 16-20, have made cool spaces and cold treats a premium (hello, brand opportunity) as top advertising, […]
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B-to-C Events
How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign
Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season […]
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Corporate Social Responsibility
PRNEWS Unveils Winners of the 2025 Impact Communications Awards
PRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.
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CTV Roundup
How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels
Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun […]
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AI
What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
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AI
Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet)
Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Agentforce for Media, Salesforce’s agentic AI offering for media and entertainment companies.
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Marketers
LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience. Last […]
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