Topic

Year: 2025

  • Campaigns

    White Claw Sells Insulting Merchandise For Holiday Campaign

    Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.

  • AI

    Retail Media In 2026: Why This Is The Year The Channel Finally Grows Up

    Retail media is no longer experimental. It has stepped into its role as one of the most important and fastest-growing channels in digital advertising. The transformation from concept to enterprise is now undeniable.

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  • B-to-C Events

    Experiential Marketing Trend of the Week: Dog-First Events

    Dog-friendly experiences have their appeal, but savvy marketers are pulling on pet parents’ heartstrings with events that don’t just allow pups, but are specifically designed with four-legged friends in mind. Whether it’s colors optimized for canines’ eyes, games and challenges built to stimulate their brains, or treat zones for their enjoyment, companies are sniffing out […]

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  • Cynsiders

    What Does the Pinterest/tvScientific Deal Mean for CTV?

    Pinterest’s move to acquire CTV performance advertising platform tvScientific came as a surprise to many, but it’s a smart strategic play, according to Dan Larkman, CEO and Founder of Keynes Digital. So what does the deal signal about broader shifts in the CTV landscape? Larkman shares his perspective.   What strategic advantages does Pinterest gain […]

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  • Data-Driven Thinking

    When The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building

    For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the […]

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  • Brands on Fire

    Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

    Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

  • ROI | Metrics

    Want More Dollars This Budget Season? Speak Finance, Not Marketing

    If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language. Because the teams that win resources are the ones that speak finance.

  • Trade Shows

    Big, Bold, and Data-Driven: Trade Show Trends Fueling 2026

    Trade shows and exhibits are heading into 2026 with a new level of ambition—bolder storytelling, smarter tech, and deeper attendee insight. From kinetic LED architecture and themed entrances that double as sponsorship goldmines, to actually personalized experiences, to sustainability strategies with real teeth, the year ahead promises a show floor that’s more immersive, more intentional, […]

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  • Influencer Marketing

    Influencer Marketing Gets a Makeover with NAD Certification Initiative

    The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

  • B-to-B Events

    Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore

    For Anna Nicholson, it’s a full-circle moment to be participating in the Experiential in Color Mentorship Program. In 2021, she was recognized in Experiential in Color’s first class of rising-star honorees. Four years later, Nicholson is now an event manager at Yahoo and is giving back to the industry, mentoring Melencia Lattimore, meeting coordinator at A-Plus Meetings & Incentives.

    Lattimore never had a mentor before, but the opportunity to join the mentorship program felt right, as she was preparing to graduate with her master’s from the FIU Chaplin School of Hospitality & Tourism Management. She was looking for support from an experienced mentor to make industry connections and reaffirm that events was the career path she wanted to follow, and Nicholson was the perfect match.

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