Year: 2025
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Digital & Technology
AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might
Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.
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Crisis Management
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.
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Campaigns
Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch
Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’
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Shopper/Retail
Ace Hardware CMO Says Consistency From Marketing to Store Floor Wins
At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.
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Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant categories in media. Pharma has long been a $5B engine for television, underwriting primetime programming and stabilizing network ad revenue. The potential ban in 2026 could reshape not only how […]
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Data-Driven Thinking
Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides
The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI doesn’t just streamline; it connects and accelerates. And that’s exactly what marketing has been missing. Still fighting for a seat at […]
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B-to-B Events
Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event
Duolingo has produced its digital Duocon forum since 2019, but virtual events have seen a major overhaul since pre-pandemic times. These days, presentations are shorter, avenues for audience interaction are robust, and content is visually striking. So on Sept. 16, we tuned in to Duocon 2025 to find out how the brand (and pop culture […]
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B-to-B Events
Research: 11 Datapoints on the State of Global Business Travel
Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as an essential business tactic. In fact, the Global Business Travel Association’s (GBTA) 2025 Business Travel Index Outlook revealed that 86 percent of professionals consider their trips worthwhile, and 80 percent say they’re traveling for work as much or more than […]
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Shopper/Retail
Experiential Retail at Camp Keeps Shoppers Loyal, Buying
Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said at Shoptalk Fall.
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Cynsiders
Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear and streaming. Those deals will be a hot topic at ScreenShift, taking place October 14 in NYC. Eric de Cholnoky, EVP, Distribution & Business Development at AMC Networks, who will be on hand for that discussion, offers a preview of […]
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