2025 - Page 25 of 156 - Chief Marketer

Experiential Marketing Month: Digital Classes Now On Demand

There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, […]

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Programming

Disney Nets Go Dark on YouTube TV

In a Halloween scare, Disney networks were pulled from YouTube TV after the two failed to renew their carriage agreement.

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AI

Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears

Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.

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The Big Story

The Power of Prebid

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.

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CTV Roundup

Locality Wants Every Ad To Hit Close to Home

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.

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Branding/Marketing

PR Roundup: “Your Mom” and Media Relations, CEOs Go Quiet, and Capri Sun’s Tricky Halloween

PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.

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B-to-B Events

Meet the Honorees: The 2025 Watchlist

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]

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Programming

In the Wild: Hallmark Begins the ‘Countdown to Christmas’

Does Christmas still come if there isn’t a Hallmark Channel “Countdown to Christmas?” Thankfully, we won’t have to find out.

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AI

Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself?

For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry learn to thrive?

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