2025 - Page 22 of 156 - Chief Marketer

Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

Influencer Marketing

Not Just for the Big Leagues: NIL Scores for Marketers of Every Size

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.

B-to-C Events

Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App

She’s short. She’s sweet. And she sold out five nights at Madison Square Garden last week. She, of course, is multiple Grammy Award-winning artist Sabrina Carpenter, and from Oct. 26-29, superfans in New York City could line up for a chance to step inside the “Cash App Presents: Sabrina’s Secondhand in NYC” pop-up, a ’70s-inspired […]

From

AI

Direct Isn’t Dead: Tribune’s Kelsey Smith on Reclaiming Relationships in Ad Ops — and Using AI to Do It

Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows and free up time for strategy.

From

AI

Sell Side Summit Austin: The Publisher’s Rough Road to Programmatic Resilience

At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.

From

The Big Story

APIs FTW, But IPs Are TBD

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

From

Branding/Marketing

PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

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B-to-C Events

10 Minutes With… Sam Hovick, Brand Manager at Skippy Peanut Butter

For our latest chat, we sit down with Sam Hovick, brand manager for Skippy Peanut Butter at Hormel Foods. The brand leveraged college tailgating at Southeastern campuses as a platform this season with the Skippy Crushin’ It Tour, combining activations, social content, donations, and giveaways. In this episode, Hovick talks timing, storytelling, and spreading love. […]

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B-to-B Events

A Toast to Experiential Marketing Month

Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central […]

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