2025 - Page 109 of 156 - Chief Marketer

Scripps Isn’t Stopping Women’s Sports Investment

Scripps Sports may already have the NWSL and WNBA in its portfolio, but that doesn’t mean the company isn’t continuing to bolster its women’s sports offerings.

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Digital & Technology

Cybersecurity PR: How to Lead in a Crowded Tech Market

In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.

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B-to-C Events

The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL

This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas, “The White Lotus” IRL and sweet-smelling takeovers.

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Shopper/Retail

Home Depot continues to add features to its retail media network

The Home Depot hosted its second InFronts event for brand advertisers on its retail media network, Orange Apron Media, in April at Truist Park in Atlanta. The home improvement retail chain unveiled several new features on its platform, such as geotargeting capabilities for on-site ads, to the roughly 350 suppliers who attended in person, and […]

Digital & Technology

6 Ways Comms Pros Can Use Generative AI to Personalize Engagement

As communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

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Five Below taps former Forever 21 marketer as its new CMO

Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer. Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com. Five Below made the announcement on its most recent earnings call on March 19, according to […]

B-to-C Events

Strange Encounters

At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent, film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. But it’s not just that they’re standing up an eye-catching billboard or an engaging pop-up, […]

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AI

Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

MarTech

The Power of Compostable Content

Sponsored by: Instead of getting bogged down by manual tasks, having intelligent features that automate tasks and visualization tools that enable teams to collaborate effortlessly is key. If your company is looking to drive growth while moving away from monolithic tech, where do you start? Shifting from a headless CMS to a composable content platform […]