Year: 2025
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Branding/Marketing
Celebrating the 2025 PRNEWS Top Women Honorees
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
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Most Read
European apparel brand Primark makes marketing push in the U.S.
Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S. Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]
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Branding/Marketing
Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four
How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.
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AI
How Oatly Uses Its Packaging and Creative to Stay Original
Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.
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Digital & Technology
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.
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Video Marketing
Wistia State of Video Report: Engagement Rates Down, Content Less Promoted
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work.
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B-to-C Events
Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four
Sunday’s NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers, making it the third most-watched women’s Division I title game on ESPN platforms. In the days leading up to UConn’s 12th national championship win, tens of thousands […]
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B-to-C Events
Field Report: Top 12 Activations from the NCAA Women’s Final Four Tourney Town in Tampa
For a record fourth time, Tampa, FL, hosted the NCAA Women’s Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title […]
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CTV Roundup
VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood
When Executive Chairman Peter Liguori kicked off VideoAmp’s “Vampfront” presentation on Tuesday by encouraging more people to sit in front with a joke – that contrary to the popular idiom, he does bite, actually – of course I started thinking about my favorite pop culture vampires.
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B-to-B Events
B-to-B For Me
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. It’s an imperative that’s coming from the […]
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