Year: 2014
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Agencies
Brands Create Engagement With Mobile & Social
Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.
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Q&A: Sylvan Learning’s Julia Fitzgerald on the CMO/CTO Relationship
We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.
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Agencies
Marketers Need to Improve Mobile Infrastructure: Report
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
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Digital
Native Advertising and the Blurred Ad-Content Line
Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.
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Social
Is Your Social Marketing Successful? Prove it
Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Social
Keeping Tabs on Social
All-in-one social management solutions allow marketers to listen to what social users want
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Marketing Automation Technologies: Good for Prospects and Customers
It’s good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.
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Agencies
Video Marketing: Using Hard Data Versus Assumption
For video marketing, CMOs are making more assumptions than using hard data to get it right.
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Agencies
Branded Videos Losing Ground to Individual Users Sharing Same Videos
Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.
