Year: 2014
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Agencies
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Agencies
How to Build and Market a New Category
To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.
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Agencies
Campaign Management: The Rise of the Offer
A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.
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Agencies
Many Forms of Measurable Metrics on Fiskars Mobile Tour
Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.
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Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert
Marc Speichert, L’Oreal CMO talks shop with Forbes.
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Four Must Have Digital Marketing Competencies
This article helps us understand and employ these four must-have digital marketing competencies.
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Agencies
300% Conversion for Sony Rewards Loyalty Program
Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.
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Social
Tips to Manage Negative Social Media Feedback
Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
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Data & Analytics
Stop Waiting for the Next Big Thing
As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.
