Year: 2014
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Agencies
Rescue Animals Marketed with IKEA Furniture
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
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Agencies
Chief Marketer Listline July 30
Lists featured this week include Barco Products and Uncommon Investor.
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Hillshire iBeacons Market Craft Link Sausage
Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!
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CMOs say they Deserve to be Paid More
CMOs and what they get paid is the focus of this new report from the CMO Council that also includes factors that contribute to salary levels.
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Digital
The Future of Programmatic Media Buying
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
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Digital
Creating Customer Loyalty With Personalization
Here are six ways that marketers can improve their customer’s experience on their websites.
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Agencies
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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Digital
The Benefits of DAM Video
Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.
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8 Reasons Why Responsive Web Design Cannot Be Ignored
By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]
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Social
5 Tips to Find the Right Social Media Influencers
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.
