Month: June 2014
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Agencies
IOS 8 Offers New Ways to Interact With App Users
Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.
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Agencies
Chief Marketer Listline June 18
Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.
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Data & Analytics
The Rubber Band Theory of Better Marketing Behavior
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?
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Agencies
Have You Tried Just in Time Marketing?
Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.
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4 Key Factors for Success as a CMO
A new study can help CMOs understand how to be more successful both on the job and when looking for a position.
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Agencies
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
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Agencies
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Agencies
Chief Marketer Listline June 10
Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.
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Agencies
Jack Daniel’s is Back with its Photo-Sharing Campaign
This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
