Ideas for Driving Growth With Lead Management
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof's launch of its new PLUS+ lodging properties.
CRM Is Profitable; Valued at $20.4 Million
About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.
Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video
This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.
Full Agenda Announced for B2B LeadsCon Summit 2014
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with…
Q&A with Data and Analytics Expert Dean Abbott
CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.
Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
Are you in? Vine’s New Search Functionality
The biggest opportunity for marketers with the new Vine update is the added search functionality.
Justin Timberlake +Sauza Tequila=Sales
Justin Timberlake loves tequila, so much so that he worked with Beam to name, brand and market a new tequila Sauza 901.
3 Ways to Avoid Wasting Your Marketing Budget
Three ways marketers can avoid flushing their marketing budget down the drain.
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