Month: August 2013

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  Digital

  The A-to-Z Guide to Link Building

  If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.

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  Social

  Facebook News Feed Gets an Update, Gives New Life to Older Stories

  Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

• Lead Scoring. It’s Not Voodoo Marketing Anymore.

  Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]

• How the ACA Affects Health Insurance Lead Gen: Q&A With All Web Leads

  Health care reform is a complex beast whose consequences have yet to be fully felt by its many stakeholders, including those in the business of health insurance lead generation. To get a better idea of how the Affordable Care Act has impacted and will impact the industry, we spoke with Bill Daniel, president and CEO […]

• YouTube Introduces Video App MixBit, Entering the Ring With Instagram and Vine

  If you thought YouTube would idly sit back and allow Instagram (i.e., Facebook) and Vine (i.e., Twitter) to fight over the short-form video pie by themselves, think again. The biggest online video property in the land is introducing the world to MixBit, its own video creation and editing app. An iOS version of the app […]

• What Gmail’s New Tabbed Inbox Means for Email Marketers and How They Must Respond

  Google recently gave Gmail users a new-look inbox

• 

  Agencies

  Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility

  A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

• Facebook Announces an Update to Its News Feed Algorithm That Boosts Older Organic Stories

  Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]

• Infographic: A Brief History of Social Advertising

  Unified, a cloud marketing technology company, has churned out an infographic detailing the history of social advertising, a market that’s only existed for about eight years. According to BIA/Kelsey, social ad revenue in the U.S. is expected to hit $6.1 billion in 2013, up nearly 30 percent from $4.7 billion in 2012. By 2017, this […]

• 

  Social

  And, Action: Vine or Instagram? Five Points Brands Should Consider

  Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.