Month: August 2013
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Social
Why Influencers are Key To Your Content Marketing Strategy
Digital influencers are your content marketing distribution army. Here’s why you need them working for you!
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How Coke Won the Cola Wars
This is a thought-provoking look at the history of the Cola Wars.
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Most Advertising Doesn’t Work. Here’s Something That Does
This author says most advertising doesn’t work. He then shares Dr. Tait Martin’s prescription for getting people to take action.
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Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
The Kraft campaign for its new line of meal-starters is indicative of how ads from marketers are loosening up—or becoming crass depending on your perspective.
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Agencies
Nissan’s Annual Marketing Event Drives $100 Million in Business
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
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Infographic: Is Responsive Design Right for Your Company’s Website?
Monetate, a company offering conversion and optimization solutions for brands, has created an infographic detailing the ins and outs of responsive design and how to tell if your business is ready for it. “The ever-increasing amount of platforms and screen sizes means that not all websites will render optimally on every device,” Monetate notes in […]
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Twitter’s Promoted Tweets Have Offline Sales Impact, Lifting Average In-Store Sales by 12%
According to Twitter and Datalogix, a company that measures the offline impact of online ads, the impact of promoted and organic tweets on offline sales can be measured
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Agencies
J.C. Penney: We’ve Got Marketing But What Will We Sell?
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
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Social
8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies
This author went straight to a number of agencies he respects to get their take on successful influencer marketing campaigns.
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Data & Analytics
7 Ways to Get More Email Opt-ins and Subscribers
Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.
