Month: February 2013

• Lessons From ‘Groundhog Day’: Don’t Send Your Prospects Back Into Their Holes

  By Tim Riesterer, chief strategy and marketing officer, Corporate Visions, Inc.

  In the movie “Groundhog Day,” Bill Murray relives the same day over and over. Just like your prospects must feel when they hear another marketing or sales message

• Infographic: All About Marketing Automation

  CMSWire, an online magazine focused on social business, online customer experience and information management, has put together an infographic offering an overview of marketing automation. “Marketing automation is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database,” according to CMSWire. Here […]

• How to Use Videos to Increase Conversion Rates on Landing Pages

  Getting visitors to your site is one thing

• Facebook Is Creating a Smartphone App to Track the Location of Users

  Facebook is reportedly developing a location-tracking mobile app, which the company is aiming to release by mid-March. The app will track the location of users to help users see which of their friends is nearby. If that’s not creepy enough, how’s this: the app would run even when the app is closed on a smartphone. […]

• Agencies

  Emails We Love: Chili’s Gets Personalization Right

  Chili’s gets targeting right, with a personalized email that hits all the right notes.

• Mobile Vikings Aims to Use Daily Deals to Make Mobile Data Free

  Mobile Vikings, a startup based in Hasselt, Belgium, has a big dream: free mobile Internet for everyone. It hopes to do this by having companies foot the bill. In more specific terms, Mobile Vikings is hoping to third parties pay users’ mobile bills if they make purchases via an app. The smartphone app rewards users […]

• How Marketers Can Use SlideShare to Generate Leads

  Presentation slides often elicit yawns, glazed eyes and doodling in person, but on the Web they can be much more exciting and effective for generating and nurturing leads. SlideShare is a major reason why. For those who aren’t familiar with the site, SlideShare is a presentation-sharing platform that LinkedIn purchased in May 2012. As of […]

• Mobile

  Five Predictions for Mobile Measurement

  Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.

• Agencies

  Using Co-Registration to Build Your Email Database

  One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?

• Agencies

  Chief Marketer Listline Feb. 4

  Lists featured this week include CoffeeBerry, Design Toscano and Pitney Bowes Manufacturing Professionals.