By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the first in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this "Revenue Marketing."

Pardot, a B2B marketing automation software provider, has created an infographic to delve into the differences between creative-driven and data-driven marketers

Marketers are in the business of communicating with consumers, so it’s important to know how consumers are using social media. Using a report from Edison Research, Social Media Examiner highlights nine findings, including: –

Data is the lifeblood of search marketers, which means when the data is misleading, bad decisions are afoot. Justin Fried, director of search engine marketing at CMI Media, offers a look at nine of the most misleading PPC metrics, including: Impression share: This metric, while sometimes valuable, doesn’t take optimization efforts into account. Time on…

Twitter is in the process of acquiring Bluefin Labs, a social TV analytics company based in Cambridge, Mass., and founded in 2008. In other words, Bluefin measures social media buzz

Inbound marketing will continue to be a significant tool for any business selling things online. However, in 2013 traditional techniques will need to be supplemented by more creative tactics in order to help businesses stand out from an ever-growing crowd. Here are three underutilized visually charged tactics marketers should consider: 1)

Valentine’s Day is more than a overly commercialized holiday you may or may not care about

Powerful research tool allows consumers to make side by side vehicle comparisons, retrieve expert advice and competitive quotes, while providing vendors with qualified sales leads

Local search continues to rise in prominence, especially as mobile local search surges. A study from YP and immr found that 4 in 10 consumers use local search at least once a day, and that 70 percent of smartphone owners use location-aware apps. Apparently, many local businesses are either unaware of the importance of local…

"Coke Chase" results go far beyond the aggressive performance goals the brand had set.