Month: February 2012

• Email

  Multiple Email Addresses for Customers Can Hurt Response

  As marketing databases mature, they inevitably accumulate more data, perform more slowly, and

• Agencies

  Eukanuba Facebook Fan Pets to Appear in 2013 Calendar

  People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.

  Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.

• Data & Analytics

  Email Watch: Nook Scores High With Pop Quiz

  This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our