Month: February 2012
-
Agencies
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
-
Email, Postal List Prices Falling: Worldata
Overall list prices continue to fall, according to the Winter 2012 Worldata (www.worldata.com) list price index.
-
Social
5 Ways to Activate Your Brand Advocates
Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates
-
Agencies
Aggregated Content Helps Microsoft VAR Start Social Conversations
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.
-
Agencies
Content is Key in B2B Social Strategies
Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
-
Watch Your Mouth: Is Professional Language Getting Too Blue?
Maybe I’ve been watching a little too much “Downton Abbey” lately, but I think we as a society
-
Holiday Tablet Traffic Surged in 2011; iOS Gets Higher CTRs Than Android
Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.
