Month: November 2011

• Chief Marketer Listline November 21

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Are Quick Response Codes Overhyped?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something mailers should consider using in their campaigns?

• Agencies

  eBay Interactive Store Fronts Trigger Mobile Donations for Toys for Tots

  Tis’ the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.

• Agencies

  Direct. B to B to C in Mix for Tullamore Dew U.S. Effort

  The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..

• Platform vs. Product

  Speaking of our favorite publication, Business Insider, last month they published an article titled, “Google Engineer: Here’s Why Google+ Is Failing, And How We Can Start ‘Doing This Right.'” About a month ago was when it was becoming painfully clear…

• Are We Too Cynical or Just Jealous

  One of our favorite publications is Business Insider. Every direct marketer should read them not for information in the customer acquisition space but for their headlines. It is almost unfair how catchy they make their titles and the open / clicks that come as…

• 45% of Mobile Advertisers Used Targeted Campaign Methods in Q3 2011

  According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local…

• Saving Money, Saving Time, Locating Hard-to-Find Products Are the Top 3 Reasons People Buy Gifts Online

  MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…

• Nearly Half of Consumers Haven’t Completed Any of Their Holiday Shopping Yet

  According to a recent report from Compete, nearly half of consumers hadn’t completed any of their holiday shopping as of the end of October, while one in 10 completed more than half of their holiday shopping already.

• Google Gains, Bing-Powered Search Loses in October

  According to comScore, Google gained ground in the search market in October, while Bing-powered search lost ground. Also, long search queries saw a slight uptick in popularity during the…