Google Gains, Bing-Powered Search Loses in October
According to comScore, Google gained ground in the search market in October, while Bing-powered search lost ground. Also, long search queries saw a slight uptick in popularity during the month.
Google claimed 65.6 percent of the U.S. search market in October, up 0.3 percentage points month-over-month. Yahoo claimed 15.2 percent of the search market, down 0.3 points. Meanwhile, Microsoft finished the month with 14.8 percent of the market, up 0.1 points.
Ask followed with 2.9 percent, down 0.1 percentage points. AOL was fifth with 1.5 percent, unchanged from its share in September.
In total, 18.1 billion explicit core searches were conducted in the U.S. in October, according to comScore. This reflected a 6 percent increase from the 17.1 billion queries conducted in September.
According to comScore’s “powered by” reporting, 67.7 percent of searches carried organic search results from Google (up from 67.4 percent in September), while 26.1 percent of searches were powered by Bing (down from 26.7 percent in September).
Separate numbers from Experian Hitwise showed that for the four weeks ending Nov. 5, “facebook” was the most popular search term with 3.72 percent of search clicks, according to Hitwise. “Youtube” followed with 1.13 percent, while “craigslist” received 0.60 percent.
“Facebook login” was fourth with 0.54 percent of search clicks, followed by “facebook.com” with 0.49 percent, “yahoo” with 0.40 percent, “ebay” with 0.37 percent, “www.facebook.com” with 0.29 percent, “mapquest” with 0.17 percent and “you tube” with 0.17 percent.
By volume of searches, “facebook” was the top search engine search term for the four weeks ending Nov. 5, with 2.74 percent of search volume. “Youtube” followed with 0.91 percent, while “yahoo” received 0.49 percent, “facebook login” received 0.42 percent and “yahoo mail” received 0.41 percent.
For the week ending Nov. 12, the top visited website in the U.S. was Facebook with 9.47 percent of visits, followed by Google with 7.59 percent, YouTube with 3.07 percent, Yahoo Mail with 2.71 percent and Yahoo with 2.64 percent, according to Hitwise.
Bing (1.39 percent), Yahoo Search (1.35 percent), Gmail (1.24 percent), MSN (1.05 percent) and Windows Live Mail (0.93 percent) rounded out the top 10 visited U.S. websites.
Sources:
http://www.hitwise.com/us/datacenter/main/dashboard-10134.html
http://www.hitwise.com/us/datacenter/main/dashboard-10133.html
