Merchants can earn a better return on rewards, discounts or offers by targeting them to the right customers, using data about shopping behavior from sources such as online bank statements

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?

Medical alarm provider Medipendant is launching an integrated direct marketing campaign next month centering on cable DRTV spots.

Please click on the appropriate .pdfs below to view your listing(s) under the category(ies) you have selected as it will appear in the 2013 PROMO SourceBook.

Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

To make the most of mobile email, however, it's critical that you think beyond the traditional messages you send to your customer's desktop PC. Obviously you must optimize the physical format of the email to the device. But just as important is leveraging the mindset and motivation of mobile users.