Month: October 2011

• Agencies

  Febreze Finds a Partner in Halloween Costume Swap Events

  The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

• Agencies

  St. Benedict Press Tries Magalogs, Email, Social to Reach Catholics

  St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.

• Email

  The Cumulative Effect of Email Opt-Outs

  The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.

• Chief Marketer Listline October 24

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Is Traditional Media Still Important?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?

• Agencies

  Hearst, Experian Team Up To Model And Score Commitment

  When a marketer delivers goods in advance of payment, as in a “bill me” situation, there is a greater possibility of a lack of commitment on the prospect’s part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard.

  For Hearst Magazines, the challenge was establishing a web-based system that evaluates subscription requestors on the fly, allowing good prospects to sail through the subscription process easily while providing just enough of a barrier for online prospects who are riskier.

• Agencies

  How Database Marketing Can Turn Companies Around

  “Moneyball,” the current hit movie based on Michael Lewis’ 2003 book by the same name, is a story that has two important lessons for direct and database marketers.

• The Week in Review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• The Groupon Forest Through the Trees

  Mixing way too many metaphors, we’re starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It’s not surprising, though, as once…

• 16% of Online Shoppers Always Look for a Coupon or Coupon Code

  A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…