Topic

Month: July 2011

  • Chief Marketer Listline July 25

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Subtheme Variables

    Subtheme variables are explained.

  • Theme and Site Setup

    This guide will help you set up your theme files and your site.

  • Agencies

    Broker Roundtable: Magazine Subscriber Files

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?

  • Agencies

    Consumer E-List Glut Causing Steep Price Drop: Worldata

    Growth in the overall number of available consumer e-mail lists is largely responsible for a 49% drop in prices over the past five years, says Ray Tesi, senior vice president of Worldata.

  • Agencies

    AMF Puts a New Spin on Tracking Digital Coupons

    AMF Bowling Centers has been working with marketing technology firm RevTrax to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales.

  • Facebook Ad CPCs Increased 22% in Q2 2011

    Efficient Frontier’s “Global Digital Marketing Performance Report: Q2 2011” reveals that search spend growth in the second quarter slowed down from its pace in the previous quarter. It also found that Facebook ad cost per click (CPC) significantly increased quarter-over-quarter.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • FTC Issues Mortgage Acts and Practices – Advertising Final Rule

    On Tuesday, July 19, 2011, the Federal Trade Commission (“FTC”) issued the Mortgage Acts and Practices (“MAP”) – Advertising Final Rule (the “Final Rule”), which bans deceptive claims and practices that may occur with regard to mortgage advertising or other types of commercial communications.

  • Revenue Versus Profit – Why Staying in Business Is Even Harder

    Slim margins, fast payouts, and very slow payments are some of the biggest issues facing the sustainability of most networks. Add that to the challenges finding good sustainable traffic, and good sustainable offers, and the result is a business with a lot of…