Five Key Steps to Mastering Mobile Marketing

|  by Chief Marketer Staff

The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices

Chief Marketer Listline June 27

|  by Chief Marketer Staff

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Key Distinctions Among CPG E-shoppers: Study

|  by Chief Marketer Staff

Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest…

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

|  by Brian Quinton

Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth. The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database…

InfiniteTraffic acquires the ConglomerateNetwork.com

InfiniteTraffic has acquired the ConglomerateNetwork.com and will be now taking over and managing all their publishers accounts. This is all part of our strategy to increase our growth, reach, and offer potential ..

Facebook Display Ad Revenues: $2.2 Billion in 2011

According to eMarketer, Facebook's online display ad revenue in the U.S. will surge once again in 2011 and reach $2.2 billion, making it the No. 1 display ad-selling company in the nation.

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