According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.
UPSHOT: has been named the merchandising and promotion agency of record for Subway Restaurants.
The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.
The Chandler Unified School District in Arizona is using a mix of social media and traditional direct mail to attract young parents to the public education system.
It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can…
Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers' use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.
Miami's Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.
Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.
Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.
NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
