Day: June 30, 2011

• Facebook and American Express create new currency for advertising spend

  This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for goods and services, rather than cutting costs, which is what most programs are designed to do.

• Upshot Wins Work for Subway

  UPSHOT: has been named the merchandising and promotion agency of record for Subway Restaurants.