Month: March 2011

• Social

  Gap Rolls Out One-Day ‘Name Your Price’ Offer Online

  Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they’re willing to pay

• Agencies

  Ex-Fitness Trainer Tests First Infomercial

  Jerry Abbott, a personal fitness trainer for 20+ years, has begun testing his first-ever infomercial for the Torsoball.

• Just 15% of Small Businesses Are Putting Money Toward E-mail Marketing

  Gathering data from various resources, Formstack recently shared a visual report titled, “How Small Businesses Are Engaging in E-commerce,” which showed that less than half of small businesses have a website.

• Celebrities Have Positive Influence for Brands, Ad Performance on Social Media

  Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.

• Bing-Powered Search Continues to Gain Ground, See Higher Success Rate Than Google

  Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher “success” rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in…

• Money Can Buy Twitter Mentions but Not Positive Brand Sentiment

  Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.

• The Week in Review

  Headlines from the industry.
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• Online Users Are Most Likely to Convert After First Exposure to Finance Campaigns

  New York, March 08, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today released a new study titled “Financial Services: Making Smart Investments in Online Advertising.”

• A Different Type of Natural Disaster

  About this time last week, life was good. By good we mean that we had the same stresses as we normally have, the same challenges but also the same opportunities. That all changed when the fragility of life and our inability to predict or control it…

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  A Life So Fragile: Natural Disaster Japan

  The news started trickling in last Friday just before 3pm EST. A magnitude 8.9 earthquake struck Japan leaving not only in its wake 50 plus aftershocks but a path of destruction, the result of a tsunami triggered from the earthquake. As the Huffington Post…