Month: December 2010
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Social
“Tron: Legacy” Facebook Promo Puts Fans in the Movie
As if any were needed, Disney is building buzz for the Dec. 17 release of its new 3-D sci-fi adventure “Tron: Legacy” with a social app that lets users put themselves at the handlebars of a lightcycle from the picture
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Getting a Grip on Groupon
To judge how hot the “social coupon” space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com
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Digital
Boost Results With Actively Managed Search
All aglow thus far, the 2010 holiday shopping season has delighted a wide range of marketers, but expectations for holiday success vary widely, just like the metrics that have already hit the newswire.
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Agencies
Last-Minute Marketing Strategies Include E-mail, Loyalty Efforts
With roughly a week and a half before Christmas, it would be easy for marketers to feel their fates have been set. It would also be incorrect, according to Dennis Armbruster, managing partner at LoyaltyOne Consulting.
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Agencies
Plan for the Future With Basic Direct Mail Analysis
Where are you going next year? What direction do you want to take your business? Before you sit down to put together next year’s direct marketing plan, take a look at where you have been and what you have done.
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Email
First Impressions: Four Tips to Make Your Welcome Email Sing
Your welcome email is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamite welcome emails
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Mobile
Mobile Campaign Lets Fans Look Deeper into “Inception” DVD
Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway
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News Brief-HHGregg
HHGregg: the appliance and electronics company launches today the “12 Gifts of Christmas” promotion. Through Dec. 20, consumers who register at www.hhgregg.com/hhgives will get the chance to win a different LG product each day
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Online Shoppers Are More Responsive to Paid-Search Ads This Holiday Season
According to Kenshoo’s “2010 Online Holiday Shopping Report,” search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.