Month: December 2010

• The Year that Was: Facebook

  If they haven’t already, in just over a week from now, most people’s minds will start to think about anything but work. That’s right. We’re coming up to the end of another year, and like so many before…

• Simon Malls Add Last Holiday Ingredient: SMS Deals

  Simon Property Group has mobilized for Christmas in a big way. In addition to launching a branded smartphone app, linking many of its properties to Foursquare

• User Experience is Critical in B-to-B Website Design

  The growing importance of websites in marketing communications has made savvy B-to-B marketers take notice of just how powerful a tool a great site can be for customer communication, prospect conversion and establishing a leadership position within an industry.

• Broker Roundtable: Hot List Segments for 2011

  This week

• Should You Think Quality or Quantity in B-to-B Lead Gen?

  The bottom line in any marketing campaign today is return on investment. That makes it imperative to know what matters more in your lead generation efforts, quality or quantity.

• Clock Manufacturer Finds Time for New and Traditional Media

  With municipal budgets tighter than ever, selling into the school market is a challenging task for companies like Dassel, MN-based American Time & Signal.

• The Web That Binds: Four Keys to Cross-Channel Engagement

  For most branded manufacturers and retailers, the new age of retail is awash with possibility. Here, price is not the determining factor as to who gets the purchase. Nor even is it geographic proximity to a physical store. No, here it

• Agencies

  Progressive Enterprises, Affinity ID Take NCDM Database Awards Top Prize

  Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards

• Ten Key Ecommerce Strategies for 2011

  Ecommerce changes rapidly each year, so consumers will be expecting more from online merchants in 2011. The 10 strategies below can help accelerate your ecommerce efforts throughout next year so that you can not just meet but also surpass those expectations

• The Essential Ecommerce Video Cheat Sheet

  A retailer adding videos online or to emails will find plenty of jargon to contend with. This glossary will help in communication when producing and implementing video as well as providing an overview of key concepts to consider.