If they haven't already, in just over a week from now, most people's minds will start to think about anything but work. That's right. We're coming up to the end of another year, and like so many before...

Simon Property Group has mobilized for Christmas in a big way. In addition to launching a branded smartphone app, linking many of its properties to Foursquare

The growing importance of websites in marketing communications has made savvy B-to-B marketers take notice of just how powerful a tool a great site can be for customer communication, prospect conversion and establishing a leadership position within an industry.

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The bottom line in any marketing campaign today is return on investment. That makes it imperative to know what matters more in your lead generation efforts, quality or quantity.

With municipal budgets tighter than ever, selling into the school market is a challenging task for companies like Dassel, MN-based American Time & Signal.

For most branded manufacturers and retailers, the new age of retail is awash with possibility. Here, price is not the determining factor as to who gets the purchase. Nor even is it geographic proximity to a physical store. No, here it

Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards

Ecommerce changes rapidly each year, so consumers will be expecting more from online merchants in 2011. The 10 strategies below can help accelerate your ecommerce efforts throughout next year so that you can not just meet but also surpass those expectations

A retailer adding videos online or to emails will find plenty of jargon to contend with. This glossary will help in communication when producing and implementing video as well as providing an overview of key concepts to consider.